News & Signal

56% of Americans now use social media as their primary news source ◆ Short-form video dominates time-on-platform across all demographics ◆ News brands accelerating AI integration in editorial workflows ◆ Algorithm fluency is now the defining skill for digital editors ◆ 56% of Americans now use social media as their primary news source ◆ Short-form video dominates time-on-platform across all demographics ◆ News brands accelerating AI integration in editorial workflows ◆ Algorithm fluency is now the defining skill for digital editors ◆

Shaping news for the digital age

Your audience
is out there.
We know how
to find them.

Audience Builders helps teams that move at the speed of news grow their digital and social presence — reaching younger, newer audiences on the platforms they use most. We also build custom AI solutions tailored to your operation — designed responsibly, with editorial integrity at the core.

Book a discovery call See our services →

What we do All services →

Strategy
Consulting

We assess your team and platforms, then deliver a tailored growth roadmap. You drive — we guide.

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Full-Service
Management

Hand us the keys. We handle content, publishing, engagement, and optimization — end to end.

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Custom AI
Tools

We build AI systems tailored to your voice and workflow — drafting, tagging, research, and workflow automation.

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Web
Development

Custom websites and content management systems built specifically for the demands of fast-moving, high-stakes publishing.

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Proven results

Half a million followers.
One year. 99% organic.

See how we took Off The Press from 3,000 followers to one of the fastest-growing independent news brands on social.

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Clients

The team

Julian Baron

Managing Partner

Julian Baron is a TV and digital news executive with a proven track record of growing news brands on social media. He is a graduate of Syracuse University's S.I. Newhouse School of Public Communications.

Work with Julian →

Your audienceis out there.We know howto find them.

StrategyConsulting

Full-ServiceManagement

Custom AITools

WebDevelopment

Half a million followers.One year. 99% organic.