/* ============================================
   AUDIENCE BUILDERS — style.css
   Typefaces: Playfair Display (serif) + DM Sans
============================================ */

:root {
  --ink: #1a1916;
  --ink-2: #4a4843;
  --ink-3: #8a8780;
  --paper: #faf9f6;
  --paper-2: #f0ede6;
  --paper-3: #e8e4db;
  --rule: rgba(26,25,22,0.12);
  --rule-strong: rgba(26,25,22,0.25);
  --accent: #c8410a;
  --font-serif: 'Playfair Display', Georgia, serif;
  --font-sans: 'DM Sans', system-ui, sans-serif;
  --nav-h: 80px;
  --ticker-h: 36px;
}

*, *::before, *::after { box-sizing: border-box; margin: 0; padding: 0; }

html { font-size: 16px; scroll-behavior: smooth; }

body {
  font-family: var(--font-sans);
  background: var(--paper);
  color: var(--ink);
  line-height: 1.6;
  -webkit-font-smoothing: antialiased;
}

img { max-width: 100%; display: block; }
a { color: inherit; text-decoration: none; }

/* ---- REVEAL ANIMATIONS ---- */
.reveal {
  opacity: 0;
  transform: translateY(22px);
  transition: opacity 0.75s cubic-bezier(.16,1,.3,1) var(--d, 0s),
              transform 0.75s cubic-bezier(.16,1,.3,1) var(--d, 0s);
}
.reveal.visible {
  opacity: 1;
  transform: none;
}

/* ---- NAV ---- */
.nav {
  position: fixed;
  top: 0; left: 0; right: 0;
  height: var(--nav-h);
  display: flex;
  align-items: center;
  justify-content: space-between;
  padding: 0 2rem;
  background: var(--paper);
  border-bottom: 1px solid var(--rule);
  z-index: 100;
  transition: box-shadow 0.3s;
}
.nav.scrolled { box-shadow: 0 2px 20px rgba(0,0,0,0.06); }

.nav-logo-img { display: flex; align-items: center; }
.nav-logo-svg {
  height: 50px;
  width: auto;
}

.nav-links {
  display: flex;
  gap: 2.5rem;
}
.nav-link {
  font-size: 13px;
  letter-spacing: 0.04em;
  color: var(--ink-2);
  transition: color 0.2s;
  position: relative;
}
.nav-link::after {
  content: '';
  position: absolute;
  bottom: -3px; left: 0; right: 100%;
  height: 1px;
  background: var(--ink);
  transition: right 0.25s cubic-bezier(.16,1,.3,1);
}
.nav-link:hover::after,
.nav-link.active::after { right: 0; }
.nav-link:hover, .nav-link.active { color: var(--ink); }

.nav-cta {
  font-size: 12px;
  letter-spacing: 0.06em;
  border: 1px solid var(--rule-strong);
  padding: 7px 16px;
  border-radius: 2px;
  transition: background 0.2s, color 0.2s;
  color: var(--ink);
}
.nav-cta:hover { background: var(--ink); color: var(--paper); }

.nav-hamburger {
  display: none;
  flex-direction: column;
  gap: 5px;
  background: none;
  border: none;
  cursor: pointer;
  padding: 4px;
}
.nav-hamburger span {
  display: block;
  width: 22px;
  height: 1.5px;
  background: var(--ink);
  transition: transform 0.25s;
}

.nav-drawer {
  display: none;
  position: fixed;
  top: var(--nav-h);
  left: 0; right: 0;
  background: var(--paper);
  border-bottom: 1px solid var(--rule);
  padding: 1.5rem 2rem;
  flex-direction: column;
  gap: 1.25rem;
  z-index: 99;
}
.nav-drawer a {
  font-size: 18px;
  font-family: var(--font-serif);
  color: var(--ink);
}
.nav-drawer.open { display: flex; }

/* ---- TICKER ---- */
.ticker {
  position: fixed;
  top: var(--nav-h);
  left: 0; right: 0;
  height: var(--ticker-h);
  background: var(--ink);
  color: var(--paper);
  display: flex;
  align-items: center;
  z-index: 99;
  overflow: hidden;
}
.ticker-label {
  font-size: 10px;
  letter-spacing: 0.1em;
  text-transform: uppercase;
  padding: 0 1rem;
  white-space: nowrap;
  border-right: 1px solid rgba(255,255,255,0.2);
  margin-right: 1rem;
  color: rgba(255,255,255,0.6);
  flex-shrink: 0;
}
.ticker-outer { overflow: hidden; flex: 1; }
.ticker-inner {
  display: flex;
  gap: 2.5rem;
  white-space: nowrap;
  animation: ticker 28s linear infinite;
  font-size: 11px;
  letter-spacing: 0.05em;
  color: rgba(255,255,255,0.85);
}
.tick-dot { color: var(--accent); font-size: 8px; }

@keyframes ticker {
  from { transform: translateX(0); }
  to   { transform: translateX(-50%); }
}

/* ---- PAGE OFFSET ---- */
body { padding-top: calc(var(--nav-h) + var(--ticker-h)); }

/* ---- BUTTONS ---- */
.btn-primary {
  display: inline-block;
  background: var(--ink);
  color: var(--paper);
  font-family: var(--font-sans);
  font-size: 13px;
  font-weight: 500;
  letter-spacing: 0.05em;
  padding: 12px 24px;
  border: 1px solid var(--ink);
  border-radius: 2px;
  cursor: pointer;
  transition: background 0.2s, color 0.2s;
}
.btn-primary:hover { background: var(--accent); border-color: var(--accent); }
.btn-ghost {
  display: inline-block;
  background: transparent;
  color: var(--ink);
  font-family: var(--font-sans);
  font-size: 13px;
  font-weight: 500;
  letter-spacing: 0.05em;
  padding: 12px 24px;
  border: 1px solid var(--rule-strong);
  border-radius: 2px;
  cursor: pointer;
  transition: background 0.2s, border-color 0.2s;
}
.btn-ghost:hover { background: var(--paper-2); }
.btn-large { padding: 15px 32px; font-size: 14px; }
.btn-full { width: 100%; text-align: center; }

/* ---- EYEBROW ---- */
.eyebrow {
  font-size: 11px;
  letter-spacing: 0.12em;
  text-transform: uppercase;
  color: var(--ink-3);
  margin-bottom: 1rem;
}

/* ---- SECTION HEADERS ---- */
.section-header {
  display: flex;
  align-items: center;
  justify-content: space-between;
  border-bottom: 1px solid var(--rule);
  padding-bottom: 0.75rem;
  margin-bottom: 2.5rem;
}
.section-label {
  font-size: 11px;
  letter-spacing: 0.1em;
  text-transform: uppercase;
  color: var(--ink-3);
}
.section-more {
  font-size: 12px;
  letter-spacing: 0.04em;
  color: var(--ink-2);
  transition: color 0.2s;
}
.section-more:hover { color: var(--accent); }

/* ---- HERO (homepage) ---- */
.hero {
  padding: 6rem 2rem 5rem;
  max-width: 1100px;
  margin: 0 auto;
  position: relative;
}
.hero-inner { max-width: 720px; }
.hero-headline {
  font-family: var(--font-serif);
  font-size: clamp(44px, 6vw, 72px);
  font-weight: 400;
  line-height: 1.05;
  letter-spacing: -0.02em;
  margin-bottom: 1.75rem;
}
.hero-headline em { font-style: italic; color: var(--ink-2); }
.hero-sub {
  font-size: 17px;
  color: var(--ink-2);
  max-width: 500px;
  line-height: 1.7;
  margin-bottom: 2.5rem;
  font-weight: 300;
}
.hero-cta { display: flex; gap: 12px; flex-wrap: wrap; align-items: center; }
.hero-rule {
  border: none;
  border-top: 1px solid var(--rule);
  margin-top: 5rem;
}

/* ---- STATS ---- */
.stats {
  display: grid;
  grid-template-columns: 1fr auto 1fr auto 1fr auto auto;
  border-top: 1px solid var(--rule);
  border-bottom: 1px solid var(--rule);
  max-width: 1100px;
  margin: 0 auto;
}
.stat {
  padding: 2.5rem 2rem;
}
.stat-divider {
  width: 1px;
  background: var(--rule);
  margin: 1.5rem 0;
}
.stat-n {
  font-family: var(--font-serif);
  font-size: clamp(32px, 4vw, 48px);
  font-weight: 400;
  line-height: 1;
  margin-bottom: 8px;
}
.stat-label {
  font-size: 12px;
  color: var(--ink-3);
  letter-spacing: 0.04em;
  line-height: 1.5;
}
.stat-cta {
  display: flex;
  align-items: center;
  padding: 2.5rem 2rem;
  white-space: nowrap;
}

/* ---- SERVICES PREVIEW ---- */
.services-preview {
  max-width: 1100px;
  margin: 0 auto;
  padding: 4rem 2rem;
  border-bottom: 1px solid var(--rule);
}
.service-grid {
  display: grid;
  grid-template-columns: repeat(3, 1fr);
  gap: 0;
}
.service-card {
  display: block;
  padding: 2rem 1.75rem 2rem 0;
  border-right: 1px solid var(--rule);
  padding-right: 2rem;
  transition: background 0.2s;
  cursor: pointer;
}
.service-card:last-child { border-right: none; padding-right: 0; }
.service-card:not(:first-child) { padding-left: 2rem; }
.service-card:hover { background: var(--paper-2); }
.service-num {
  font-size: 11px;
  letter-spacing: 0.1em;
  color: var(--ink-3);
  margin-bottom: 1.25rem;
  font-family: var(--font-sans);
}
.service-title {
  font-family: var(--font-serif);
  font-size: 24px;
  font-weight: 400;
  line-height: 1.15;
  margin-bottom: 1rem;
}
.service-desc {
  font-size: 14px;
  color: var(--ink-2);
  line-height: 1.65;
  font-weight: 300;
}
.service-arrow {
  display: inline-block;
  margin-top: 1.25rem;
  font-size: 18px;
  color: var(--accent);
  transition: transform 0.25s cubic-bezier(.16,1,.3,1);
}
.service-card:hover .service-arrow { transform: translateX(6px); }

/* ---- RESULTS TEASER (homepage) ---- */
.results-teaser {
  background: var(--ink);
  border-bottom: 1px solid rgba(255,255,255,0.08);
}
.results-teaser-inner {
  max-width: 1100px;
  margin: 0 auto;
  padding: 4.5rem 2rem;
  display: grid;
  grid-template-columns: 1fr 1fr;
  gap: 5rem;
  align-items: center;
}
.rt-text .section-label { color: var(--accent); }
.rt-headline {
  font-family: var(--font-serif);
  font-size: clamp(26px, 3.5vw, 40px);
  font-weight: 400;
  line-height: 1.15;
  color: var(--paper);
  margin: 0.75rem 0 1rem;
}
.rt-headline em { font-style: italic; color: rgba(250,249,246,0.5); }
.rt-sub {
  font-size: 15px;
  color: rgba(250,249,246,0.55);
  line-height: 1.75;
  font-weight: 300;
}
.rt-stats {
  display: grid;
  grid-template-columns: 1fr 1fr;
  gap: 1px;
  background: rgba(255,255,255,0.08);
  border: 1px solid rgba(255,255,255,0.08);
}
.rt-stat {
  background: rgba(255,255,255,0.03);
  padding: 1.5rem;
}
.rt-n {
  font-family: var(--font-serif);
  font-size: 32px;
  font-weight: 400;
  color: var(--paper);
  line-height: 1;
  margin-bottom: 5px;
}
.rt-label {
  font-size: 11px;
  color: rgba(250,249,246,0.4);
  letter-spacing: 0.04em;
  line-height: 1.4;
}
@media (max-width: 800px) {
  .results-teaser-inner { grid-template-columns: 1fr; gap: 2.5rem; }
}

/* ---- CLIENTS ---- */
.clients {
  max-width: 1100px;
  margin: 0 auto;
  padding: 4rem 2rem;
  border-bottom: 1px solid var(--rule);
}
.clients-grid {
  display: flex;
  gap: 3rem;
  flex-wrap: wrap;
  align-items: center;
}
.client-logo img {
  height: 40px;
  width: auto;
  opacity: 0.65;
  filter: grayscale(100%);
  transition: opacity 0.2s, filter 0.2s;
}
.client-logo img:hover { opacity: 1; filter: none; }
.client-logo img[alt="The Baltimore Sun"] {
  height: 160px;
}

/* ---- ABOUT STRIP ---- */
.about-strip {
  border-bottom: 1px solid var(--rule);
  padding: 5rem 2rem;
}
.about-inner {
  max-width: 1100px;
  margin: 0 auto;
  display: grid;
  grid-template-columns: 1fr 1fr;
  gap: 5rem;
  align-items: center;
}
.about-name {
  font-family: var(--font-serif);
  font-size: 36px;
  font-weight: 400;
  margin: 0.75rem 0 4px;
}
.about-role {
  font-size: 11px;
  letter-spacing: 0.1em;
  text-transform: uppercase;
  color: var(--ink-3);
  margin-bottom: 1.25rem;
}
.about-bio {
  font-size: 15px;
  color: var(--ink-2);
  line-height: 1.75;
  font-weight: 300;
}
.about-photo img {
  width: 100%;
  aspect-ratio: 4/5;
  object-fit: cover;
  object-position: top;
  filter: grayscale(20%);
}

/* ---- FOOTER CTA ---- */
.footer-cta {
  background: var(--paper-2);
  padding: 6rem 2rem;
  text-align: center;
  border-top: 1px solid var(--rule);
}
.footer-cta-inner { max-width: 600px; margin: 0 auto; }
.footer-cta-headline {
  font-family: var(--font-serif);
  font-size: clamp(32px, 5vw, 52px);
  font-weight: 400;
  line-height: 1.1;
  margin-bottom: 2rem;
}
.footer-cta-headline em { font-style: italic; color: var(--ink-2); }

/* ---- FOOTER ---- */
.footer {
  background: var(--ink);
  color: var(--paper);
  padding: 2rem;
}
.footer-inner {
  max-width: 1100px;
  margin: 0 auto;
  display: flex;
  align-items: center;
  justify-content: space-between;
  flex-wrap: wrap;
  gap: 1rem;
}
.footer-logo {
  font-size: 11px;
  letter-spacing: 0.1em;
  text-transform: uppercase;
  font-weight: 500;
}
.footer-links {
  display: flex;
  gap: 2rem;
}
.footer-links a {
  font-size: 12px;
  letter-spacing: 0.04em;
  color: rgba(250,249,246,0.5);
  transition: color 0.2s;
}
.footer-links a:hover { color: var(--paper); }
.footer-copy {
  font-size: 11px;
  color: rgba(250,249,246,0.35);
  letter-spacing: 0.03em;
}

/* ---- PAGE HERO (services / contact) ---- */
.page-hero {
  max-width: 1100px;
  margin: 0 auto;
  padding: 5rem 2rem 4rem;
  border-bottom: 1px solid var(--rule);
}
.page-headline {
  font-family: var(--font-serif);
  font-size: clamp(36px, 5vw, 60px);
  font-weight: 400;
  line-height: 1.1;
  letter-spacing: -0.02em;
  margin-bottom: 1.25rem;
  max-width: 640px;
}
.page-headline em { font-style: italic; color: var(--ink-2); }
.page-sub {
  font-size: 17px;
  color: var(--ink-2);
  max-width: 500px;
  line-height: 1.7;
  font-weight: 300;
}

/* ---- SERVICE FULL (services page) ---- */
.service-full {
  max-width: 1100px;
  margin: 0 auto;
  padding: 4rem 2rem;
}
.service-full-inner {
  display: grid;
  grid-template-columns: 280px 1fr;
  gap: 4rem;
  align-items: flex-start;
}
.service-num-lg {
  font-family: var(--font-serif);
  font-size: 72px;
  font-weight: 400;
  color: var(--paper-3);
  line-height: 1;
  margin-bottom: 1rem;
}
.service-full-title {
  font-family: var(--font-serif);
  font-size: 32px;
  font-weight: 400;
  line-height: 1.1;
}
.service-full-body p {
  font-size: 15px;
  color: var(--ink-2);
  line-height: 1.8;
  font-weight: 300;
  margin-bottom: 1.25rem;
}
.service-bullets {
  margin-top: 1.5rem;
  padding-left: 0;
  list-style: none;
  display: grid;
  grid-template-columns: 1fr 1fr;
  gap: 8px 2rem;
}
.service-bullets li {
  font-size: 13px;
  color: var(--ink-2);
  padding-left: 1rem;
  position: relative;
}
.service-bullets li::before {
  content: '—';
  position: absolute;
  left: 0;
  color: var(--accent);
}
.service-rule {
  border: none;
  border-top: 1px solid var(--rule);
  max-width: 1100px;
  margin: 0 auto;
}

/* ---- CONTACT FORM ---- */
.contact-section {
  max-width: 1100px;
  margin: 0 auto;
  padding: 4rem 2rem 5rem;
}
.contact-inner {
  display: grid;
  grid-template-columns: 1fr 340px;
  gap: 5rem;
  align-items: flex-start;
}
.contact-form { display: flex; flex-direction: column; gap: 1.25rem; }
.form-row { display: grid; grid-template-columns: 1fr 1fr; gap: 1.25rem; }
.form-group { display: flex; flex-direction: column; gap: 6px; }
.form-group label {
  font-size: 11px;
  letter-spacing: 0.08em;
  text-transform: uppercase;
  color: var(--ink-3);
}
.form-group input,
.form-group select,
.form-group textarea {
  font-family: var(--font-sans);
  font-size: 15px;
  color: var(--ink);
  background: var(--paper);
  border: 1px solid var(--rule-strong);
  border-radius: 2px;
  padding: 10px 14px;
  outline: none;
  transition: border-color 0.2s;
  -webkit-appearance: none;
}
.form-group input:focus,
.form-group select:focus,
.form-group textarea:focus { border-color: var(--ink); }
.form-group textarea { resize: vertical; min-height: 120px; }
.form-note {
  font-size: 12px;
  color: var(--ink-3);
  text-align: center;
  margin-top: -4px;
}

/* Aside */
.contact-aside { display: flex; flex-direction: column; gap: 2rem; padding-top: 0.5rem; }
.aside-block {}
.aside-label {
  font-size: 11px;
  letter-spacing: 0.08em;
  text-transform: uppercase;
  color: var(--ink-3);
  margin-bottom: 0.6rem;
  padding-bottom: 0.5rem;
  border-bottom: 1px solid var(--rule);
}
.aside-link {
  font-size: 15px;
  color: var(--accent);
  transition: opacity 0.2s;
}
.aside-link:hover { opacity: 0.7; }
.aside-steps {
  list-style: none;
  counter-reset: steps;
  display: flex;
  flex-direction: column;
  gap: 8px;
}
.aside-steps li {
  font-size: 14px;
  color: var(--ink-2);
  counter-increment: steps;
  padding-left: 1.5rem;
  position: relative;
  font-weight: 300;
}
.aside-steps li::before {
  content: counter(steps);
  position: absolute;
  left: 0;
  font-size: 11px;
  color: var(--accent);
  font-weight: 500;
  top: 2px;
}
.aside-service-list {
  display: flex;
  flex-direction: column;
  gap: 8px;
}
.aside-service-list a {
  font-size: 14px;
  color: var(--ink-2);
  transition: color 0.2s;
}
.aside-service-list a:hover { color: var(--accent); }

/* ---- RESPONSIVE ---- */
@media (max-width: 800px) {
  .nav-links, .nav-cta { display: none; }
  .nav-hamburger { display: flex; }

  .service-grid { grid-template-columns: 1fr; }
  .service-card {
    border-right: none;
    border-bottom: 1px solid var(--rule);
    padding: 1.75rem 0;
  }
  .service-card:not(:first-child) { padding-left: 0; }
  .service-card:last-child { border-bottom: none; }

  .stats { grid-template-columns: 1fr; }
  .stat-divider { width: 100%; height: 1px; margin: 0; }
  .stat { padding: 1.75rem 2rem; }

  .about-inner { grid-template-columns: 1fr; gap: 2.5rem; }
  .about-photo { order: -1; }
  .about-photo img { aspect-ratio: 16/9; }

  .service-full-inner { grid-template-columns: 1fr; gap: 1.5rem; }
  .service-num-lg { font-size: 48px; }
  .service-bullets { grid-template-columns: 1fr; }

  .contact-inner { grid-template-columns: 1fr; }
  .form-row { grid-template-columns: 1fr; }

  .footer-inner { flex-direction: column; align-items: flex-start; gap: 1.25rem; }

  .hero { padding: 3.5rem 1.5rem 3rem; }
  .page-hero { padding: 3.5rem 1.5rem 2.5rem; }
}