The social desk for newsrooms

Publish a story.
Dispatch makes the social.

Write posts, design branded cards, and cut captioned video for every platform you're on — all from one place. Drive it yourself, or connect your CMS and let Auto-Dispatch draft it for you.

Editors approve everything. Nothing publishes on its own.

Baltimore · Wire · 9:42 AM
City council approves new transit plan after late vote
The council voted 7–2 Tuesday to fund three new bus lines and two rail stops — the city's largest transit expansion in a decade.
One story→ post · card · video
Card
Council approves transit plan
Posts
🚨 BREAKING: Council approves new transit plan — three new bus lines and two rail stops by 2027.
𝕏fIGin
VideoVertical clip, captioned9:16 · auto-captions · branded
One toolkit, your way

Drive it yourself — or put it on autopilot.

The same set of tools sits underneath everything Dispatch does. Use them hands-on for the stories you want to shape, and let Auto-Dispatch handle the steady stream from your CMS. Same engine, same output — you decide how much runs itself.

Hands-on

You're at the desk.

Compose a post, build a card, cut a clip, schedule it out — every tool on demand, exactly when you want it, with full control over every word and frame.

Auto-Dispatch

It works while you don't.

Connect your CMS and the very same tools run on their own, drafting from each new article and queuing it for an editor to approve. Optional, and always reviewable.

↓ both modes use the same tools ↓
Write Design Cut Publish Measure
The tools

A full social desk, built for the way newsrooms work.

Each tool stands on its own and is good enough to reach for by hand — which is exactly why it's good enough to automate.

Compose

Write posts in your newsroom's voice.

Drop in a story or a few facts and get a post that sounds like you, not a chatbot. Set the angle, shape it per platform, and edit every word before it ships. The blank-box stare, gone.

Your voicePer-platformStory-type aware
Compose
BreakingDevelopingFeatureAnalysis
BREAKING: The city council approved a sweeping transit overhaul late Tuesday, expanding bus service across three districts and adding two new rail stops by 2027. ↓ what it means for your commute:
𝕏 / PostFacebookInstagramLinkedIn
Cards

Design a branded card without a designer.

Headline, photo, story label, logo — framed to your outlet's look and adjustable down to the crop and flip. Build one in the time it takes to write the caption, and it's unmistakably yours.

Your brandingCrop & flipStory labels
Card editor
Council approves new transit plan after late vote
NewsLocal🚨 Breaking
FillFlip HFlip V
OnOff
LOCALCouncil approves new transit plan
Video

Cut social video, down to the frame.

Set in and out points exactly where you want them, add burned-in captions, and export vertical or horizontal with your branding on. The trim lands on the frame — no drift, no editing suite, no freelancer.

Frame-accurateAuto-captions9:16 & 16:9
Video editor
"…across three districts"
IN 00:04.1339:16OUT 00:11.067
Captions onBebasBrand color
Versioning

One asset, every outlet — in one click.

Run more than one newsroom? Build a card, clip, or post once, then export a branded version for each outlet — its own logo, colors, fonts, and caption style — in a single click. The afternoon of re-exporting becomes a few seconds. Built for groups, networks, and parent companies.

Multi-newsroomPer-outlet brandingOne-click batch
Versioning
Your card
Build once
→ one click →
Tribune
Gazette
News 9
Publish

Write once. Post to all of them.

X, Facebook, Instagram, LinkedIn, TikTok and more, from a single composer. Schedule ahead or push live, and let Dispatch fan it out — no copy-pasting between five tabs.

One composerSchedule or post nowNo per-seat fees
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f
IG
in
TikTok
+ more
Measure

See what's landing, everywhere at once.

Reach, engagement, and growth across every platform in one view — so the next story leans on what the last one taught you, instead of guessing per-network.

Cross-platformDaily snapshotsOne dashboard
MONTUEWEDTHUFRISATSUN
Auto-Dispatch

Point it at your CMS. Wake up to a full queue.

Connect WordPress or any RSS/MRSS feed once. From then on, every story you publish is pulled in and drafted — a post, a branded card, and captioned video in both 16:9 and 9:16 — then lined up for an editor. The same tools you'd drive by hand, now working the firehose while you sleep.

1

Connect your CMS

WordPress API or any RSS / MRSS feed. One-time setup, then it polls for new stories every few minutes.

2

It drafts everything

Each new article becomes a post, a branded card, and both a horizontal and vertical captioned cut.

3

An editor approves

Drafts land in a review queue. Adjust or approve — nothing posts on its own.

4

It publishes

Approved items go out to the right platforms, each with the right cut attached.

Auto-Dispatch · Review queue
WordPress connected · yourpaper.com Polling every 5 min · 3 drafted, awaiting approval
Council approves new transit plan after late vote
Auto-draftedCard16:99:16 · CC
🚨 BREAKING: Council approves a new transit plan — three new bus lines and two rail stops by 2027. ↓ what it means for your commute
ApproveEditDiscard
City's largest transit expansion in a decade
Auto-draftedCardPost ×4
A 7–2 vote funds three new bus lines and two rail stops — the biggest expansion in ten years. Full map inside.
ApproveEditDiscard
🔒 Editor-gated. Every item waits for a human. Nothing publishes on its own.
From one article → Post Branded card Horizontal video Vertical + captions Smart Reframe (AI)
Smart Reframe · Enterprise

The vertical reframe that used to eat an editor's afternoon.

Turning a 16:9 broadcast clip into a 9:16 vertical normally means an editor keyframing the crop by hand — chasing the subject so no one's face gets cut off. Smart Reframe's face tracking does it automatically: it finds the person on camera in every shot and locks the vertical crop to them — quietly, in the background.

Face locked
AI reframes
9:16 · Auto
"…across three districts"
Face tracking
01Finds the face

A vision model locates the person on camera in every shot — anchor, reporter, or interviewee.

02Locks the crop to it

The vertical frame centers on the face. Heads stay whole and eyes stay in frame — never cropped to an ear.

03Follows every cut

As the scene moves and the shot changes, the crop tracks the subject automatically, shot to shot.

By hand
An editor, keyframing.
Every clip, by hand
  • Import to the editing suite
  • Set keyframes across every cut
  • Track the subject by hand
  • Re-crop so no one's cut off
  • Burn in captions, then export
Smart Reframe
It runs on its own.
In the background
  • Subject tracked on every shot
  • Face-safe, action-aware crops
  • Graphics & chyrons kept whole
  • Auto-captions, in your branding
  • Vertical master, ready to post

Now multiply that by every clip in the feed. With Auto-Dispatch, Smart Reframe runs on each new video automatically — an afternoon of cropping becomes a queue that's already done.

Why Dispatch

Made for news, not retrofitted for it.

Purpose-built

Speaks newsroom.

Story types, datelines, breaking-news pacing, and editorial voice — the product assumes you publish news, because it was built to.

Your call

Hands-on or hands-off.

Drive every post yourself, automate the firehose, or anything between. Automation is a setting, never a requirement — and nothing posts without an editor.

Fair pricing

No per-seat tax.

One price per newsroom, unlimited seats. Bring the whole desk in — social team, reporters, the weekend editor — at no extra cost.

Get started

Turn today's stories into today's posts.

Bring your own stories and see the first posts, cards, and clips take shape — by hand, or on autopilot.