Case study

From 3,000 followers
to half a million
in a year.

How Audience Builders grew Off The Press across every platform in 14 months — from a dormant Facebook page to one of the fastest-growing independent news brands on social. 99% organic growth.

Client Off The Press
Engagement began February 2025
Services Full-Service Management
Platforms Facebook, Instagram, TikTok, X, YouTube
593K+
Total followers across all platforms
↑ from ~3,000 at takeover
1.4B
Total impressions since February 2025
↑ across Facebook, Instagram, TikTok & X
57M+
Total engagements since February 2025
↑ reactions, comments, shares & saves
108×
Facebook audience growth in 14 months
↑ 3,251 → 353,487 followers

The situation

A newsroom with reach potential — and an untapped audience.

When Audience Builders took over Off The Press in February 2025, the brand had a Facebook page with 3,251 followers, minimal Instagram presence, and no meaningful TikTok or YouTube footprint. The content was there. The audience wasn't — yet.

Before — Feb 2025
3,251
Facebook followers
~1,000
Instagram followers
~0
TikTok presence
5
avg. engagements/day
After — April 2026
353,487
Facebook followers
156,777
Instagram followers
56,010
TikTok followers
78,305
avg. engagements/day
Results by platform
Facebook
353,487
followers
+10,770%
437M impressions
33M engagements
Instagram
156,777
followers
+172,315 gained
876M impressions
18.5M engagements
TikTok
56,010
followers
Built from scratch
53M impressions
3.7M engagements
X (Twitter)
16,352
followers
+132%
34.5M impressions
1.4M engagements
YouTube
11,200
subscribers
+2,246%
Built from
478 subscribers
Total monthly impressions — Facebook, Instagram, TikTok & X
Apr '24
Jun '24
Aug '24
Oct '24
Dec '24
Feb '25
Apr '25
Jun '25
Aug '25
Oct '25
Dec '25
Feb '26
Before Audience Builders After Audience Builders Takeover — Feb 2025
How we did it
01
Full-Service Social Management
We took over day-to-day operations across all five platforms — content calendars, publishing cadence, community engagement, and real-time optimization. Off The Press focused on producing journalism. We focused on making sure it was seen.
02
Platform Expansion
We built Off The Press's TikTok and YouTube presence from the ground up, identified the formats and frequencies that drove algorithmic reach, and scaled what worked. Both accounts went from dormant to tens of thousands of followers within months.
03
Audience-First Content Strategy
Every platform required a different voice and cadence. We mapped user behavior and algorithm patterns for each, then built a strategy around them. The result: engagement rates that consistently outperform industry benchmarks across every channel.

Ready to write your
own growth story?

These results aren't an accident — they're a repeatable process. Let's talk about what we can build for your newsroom.

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